Amazon opens its first physical clothing store

Amazon is opening its first-ever physical Amazon Style clothing store with the promise of a high-tech shopping experience, confirming a rumor from last year. According to Amazon, it will offer consumers “known and loved” brands, and an app will allow you to choose an item, size and color and send it directly to a fitting room or pick-up counter. The first store will come to The Americana at Brand in Los Angeles “later this year,” the company said.

Amazon said it will feature “hundreds of brands” chosen by fashion designers and “reviews provided by millions of customers shopping on Amazon.com.” He didn’t specify which ones, but his online store currently features products from designers like Oscar de la Renta, Altuzarra and La Perla. However, many luxury and high-end brands have resisted listing products online with Amazon.

Stores will offer double the number of styles of brick-and-mortar stores, without requiring customers to manually search for the right size or color. Instead, if you see an item of clothing you like, you can scan its QR code using the Amazon Shopping app to see sizes, colors, customer ratings and other details. You can then send it to the fitting room or directly to the collection counter if you don’t need to try it on. As you’d expect, it also uses an AI-powered algorithm to recommend more products based on what you’ve already chosen.

You can open the dressing room door using the app, with all the items you have chosen inside. Each offers a touch screen that allows you to continue shopping and request new items to try on without having to go anywhere. They will then arrive in “minutes” thanks to technology that Amazon also uses in its fulfillment centers.

You can feel free to buy items online that you found in the store, with the same prices in both places. Items can be returned in store, and any item you have scanned will be saved in the shopping app so you can review it later.

Amazon has already opened several Fresh grocery stores, as well as bookstores and even a hair salon. It didn’t say if it would use its “Just Walk Out” cashierless technology found at Fresh and Whole Foods, but it will use the Amazon One palm recognition service for payment.

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