Arab Fashion Week wins with top designers

LISBON: Arab Fashion Week will take place March 24-28 in a hybrid physical and virtual format, with leading emerging and established talent showcasing their designs.

The event will feature regionally and internationally acclaimed designers showcasing their Fall 2022 ready-to-wear collections at the Dubai Design District, also known as d3, as well as online through a partnership with Meta, formerly named Facebook.

“AFW’s core mission is to create an international platform for local and regional talent to expand their audience and seize opportunities,” Khadija Al-Bastaki, Executive Director of Dubai Design District told Arab News. .

This year, AFW audiences can expect a diverse collection of shows. The event will bring together the largest number of Arab designers in the region, and Al-Bastaki said she looks forward to the launch of the Swiss-made Ferronato bags.

“These bags are made from a unique meta-fabric that aims to protect users’ privacy, combining fashion and technology to enhance human safety,” she explained.

Other participating talents include Saudi label Death by Dolls, Filipino fashion designer Michael Cinco, Beirut-based brand Emergency Room, Palestinian fashion designer Ihab Jiryis and Polish label Poca Poca, among others.

Khadija Al Bastaki, Executive Director of Dubai Design District. Provided

Additionally, as part of the ongoing partnership between the Arab Fashion Council and the Fédération de la Haute Couture et de la Mode (the governing body of the French fashion industry and Paris Fashion Week), the French brand Weinsanto will also present during AFW.

In addition to more than 25 parades, there will also be art installations, retail pop-ups and live panel discussions during the five-day event.

The Arab Fashion Council and AFW announced that they had joined forces last summer. The partnership was undoubtedly strategic because, says Al-Bastaki, the Dubai Design District is home to the city’s creatives, designers and artists.

“We strive to provide these creatives with a conducive ecosystem where they can inspire, innovate and rethink the usual, and be able to do so on a global scale,” Al-Bastaki said.

As a result of the partnership, AFW’s change is evident.

It has become a leading creative platform in the region after introducing several exciting additions including an additional new fashion platform dedicated entirely to menswear.

“Arab Fashion Week is one of the only fashion weeks to do so with Milan and Paris,” explained the executive director of d3.

It was also the first platform to launch “Ready Couture”, a mix of ready-to-wear and haute couture that is more expensive than high-end ready-to-wear but cheaper than couture. luxury.

Over the years, the region’s fashion industry has made its mark on a global scale with these flagship fashion events and an eco-conscious ethos.

Consumers are increasingly aware and concerned about their environmental impact on the world, a mission that Al-Bastaki wants to continue to promote.

“Our goal at d3 is to continue to nurture an infrastructure that makes it easier for brands to adopt more environmentally friendly practices, in support of our government’s sustainability agenda and the Road to Net Zero strategy. by 2050,” she said.

AFW is part of a range of existing fashion weeks in Dubai, which includes Middle East Fashion Week, Arab Men’s Fashion Week, DXB Fashion Week and Fashion Forward.

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