Clearpay creates unique shopping experiences for London Fashion Week
Clearpay, the buy now, pay later service, will bring together innovative and diverse talent for a series of experiences at London Fashion Week in September.
She launched the “Clearpay Collective” to celebrate the event and produces a range of exclusive fashion designs, unique shopping experiences, shopping showcases and designer-led content.
The project was launched with London-based womenswear brands Halpern and KNWLS, and more designers are expected to join us in the near future. They will work with Clearpay and the British Fashion Council to deliver accessible fashion experiences during London Fashion Week. By partnering with Clearpay, the collective will have access to the company’s active customers in the UK through its store directory.
The British Fashion Council has also released a tentative schedule for what will be a hybrid physical-digital event, which will run from September 17-21 with more than 100 participating designers. The 41 physical activations will take the form of parades, presentations and appointment lists.
Caroline Rush, Managing Director of the British Fashion Council, said: “We are delighted to bring a physical element back to London Fashion Week in September. There is a fantastic sense of excitement as London comes to life and London Fashion Week is the time. to celebrate our extraordinary city and its creative talent.
“The ‘Clearpay Collective’ is a testament to this creativity and we look forward to working with Clearpay to support exciting UK brands and help them reach new audiences. “