Designer Rebecca Minkoff reveals the ecological impact of the product with resonance


The sustainability tool and supply chain monitoring platform, called One.Code, will allow buyers to get information about the Rebecca Minkoff products they are purchasing, including details regarding emissions. of carbon, the use of fabric and water, which made the garment and the energy and resources saved through the use of Resonance’s sustainable production model. Resonance operates out of Chelsea Piers in New York City and offers cloud-based on-demand production alternatives to help designers reduce inventory and waste, producing clothing and products as they go. are purchased by buyers, eliminating wasted inventory. The fashion industry, especially textiles, produces many environmentally harmful by-products, and its legacy production patterns are responsible for nearly one and a half percent of global oil production. Resonance’s on-demand platform offers an interesting alternative to the problem of fashion companies holding and then destroying unsold inventory.

Until supply chain activities are made transparent and the public has a better understanding of the processes involved in the fashion industry, brands will continue to contribute to the problem of environmental degradation. The One.Code transparency tool leverages the immutable ledger of blockchain technology to trace garments throughout their journey through the supply chain to ensure they are made with environmentally friendly materials. environment and ethical work practices. The fashion industry typically relies on a global supply chain of middlemen and factories and suppliers overseas, who in turn all work with their own network of suppliers, sourcers and suppliers. intermediaries. Due to the complexity, brands themselves often have no idea what’s going on with customers even more in the dark. Little Minkoff, Rebecca Minkoff’s children’s line, will use the One.Code transparency tool, just like the RM Green Collection (e). Each piece in the collection will also be made with 95% biodegradable fabric, environmentally friendly chemicals and produced using techniques that dramatically reduce the number of toxic chemicals used. Transparency is an important first step in making the fashion industry more sustainable, and partnerships like the one between Resonance and Rebecca Minkoff offer an exciting glimpse into future opportunities for the industry.

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This article was originally published in the PSFK report, Product-Led Innovation Driving Sustainability in Retail.


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