EXCLUSIVE: Abu Jani and Sandeep Khosla, Ritu Kumar and other designers on their favorite weavings, preserving the hand loom

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The main purpose of celebrating August 7th as the National Hand Loom Day is to highlight the contribution of the handloom industry and help increase the income of weavers in India. The first National Hand Craft Day was celebrated in 2015 and has since become a day for designers to highlight the importance of the industry, especially in the field of fashion.

We got in touch with some of the best designers in the country, who have repeatedly styled a number of celebrities in their outfits. They exclusively told us about their favorite weavings, how we can preserve handcrafted heritage and more.

The designer duo Abu Jani and Sandeep Khosla have more than three decades in the fashion industry. The duo have inculcated weaves in their designs and feel they are spoiled for choice when it comes to Indian weaves. “Each weave has its own unique beauty and allure. Whether it is Kerala cotton, Banarasi or jamdani. They are absolute treasures. For us, Khadi will always hold a particularly cherished place. in our hearts. It is the fabric of freedom. Of independence. Of India “, they ring. As designers, Abu and Sandeep believe that a way to intelligently carry on the legacy of the craft to hand is “through a lavish and exuberant use of the hand loom in our creative expression. Support craftsmanship, make the coveted handmade craft and keep it in style. ”

Deepika Padukone in a creation by Abu Jani and Sandeep Khosla

The iconic duo believe consumers and designers can preserve the Indian heritage of hand looms in a modest way. “As consumers and citizens, choose to buy looms. It is that simple. Go for quality. Be prepared to pay dearly for that quality and craftsmanship.” And as for the creators, “We must choose to explore the abundant use of hand looms in our expression. In fashion, accessories and home products. Both public and private sectors need to invest in the handloom industry. generous compensation. The craft is extinguished when it is no longer economically possible to create. This must be avoided by adequate investments, ”they say.

Radhika Apte in a Ritu Kumar creation

Laureate Padma Shri Ritu Kumar believes that by switching to looms, the amount of waste produced by the fashion industry can be controlled. “The waste is caused by fast fashion which is cheap and often synthetic. Looms are rarely thrown away and can be recycled,” she shares. When it comes to preserving the Indian heritage of looms, the designer shares a similar view to AJSK on the issue. “Consumers can help ease the pain of the weaving community and help improve their living conditions. As designers must make a conscious effort to imbue our centuries-old traditions into the clothes we produce, consumers must also include looms in their wardrobes, thereby empowering weavers to keep the traditions alive. Together, we can support the weaving community and celebrate India’s rich design heritage, ”she said.

Vidya Balan in a sari by Vedika M

Known for their whimsical prints and unusual silhouettes, Vedika Mehr’s designs are known for their vibrant hues and blocky prints. For the designer, hand looms initially evoked a different image such as “beige kurtas, dupattas, starched saris or even household furnishings. While it took a while, it eventually became a buzzword with people like you and me. The last 10 years have seen a boost in the cameos that Indian hand looms have made in the international circuit as well, with huge design houses like Louis Vuitton even having exclusive Diwali collections with a representation of the craft at the main. “When it comes to picking a favorite, she can’t get enough of satin.” It always amazes me how satin weaving can transform a simple roll of thread into this beautifully shiny and shiny fabric. she shares before sharing her two cents on how we can preserve the Indian heritage of the looms. the craft in hand that we will actually make a change, ”she said.

Gauhaur Khan in a pink formal dress

Attention to detail, Sarika Kakrania, founder of Kolkata-based Pink City, believes that the loom is not a trend or a fad, but is actually our past, present and future at home. times. “The historical importance of the hand loom is not the only reason to fit all of this into our current fashion scenario, the versatility is a more important reason. You can create a variety of products using the intricate and varied weaves. of the hand loom. With increased use and awareness, our beautiful looms are here to stay and we would not like it to be any other way, “says the designer and even reveals a weaving that she holds dear. heart, “I personally love the Gharchola and try to use it in my branding because it really looks stunning when used in a contemporary way, and even in pragmatic silhouettes like straight kurtas.”

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