Fashion designer Aurora James signs with UTA

Fashion designer, creative director and activist Aurora James has signed with UTA.

CFDA award-winning James is the founder and creative director of luxury accessories brand Brother Vellies, which was worn by Pres. Barack Obama, Beyoncé, Meghan Markle, Rihanna, Zendaya, Serena Williams, Lady Gaga and Rep. Alexandria Ocasio-Cortez.

The brand, which includes the Something Special subscription service, supports communities around the world through the ethical and sustainable creation of pieces that celebrate diverse cultural histories.

James also founded The Fifteen Percent Pledge in the wake of the murder of George Floyd, an initiative that urges retail giants to dedicate 15% of their storage space to black-owned businesses. In the first year, nearly 30 companies enacted the pledge, diverting more than $10 billion in capital to black entrepreneurs and helping more than 400 companies launch their products.

Originally from Toronto and now based in New York, James has received the CFDA Founder’s Award, the CFDA/Vogue Fashion Fund award and a British Fashion Award. Additionally, she earned two CFDA Emerging Talent nominations and a CFDA American Accessories Designer of the Year nomination.

NFL launches Super Bowl collection by Los Angeles-based designers BIPOC

The NFL will celebrate the Super Bowl in Los Angeles with the launch of Origins: An NFL Collection. Four Los Angeles-based BIPOC streetwear designers and brands, LaLa Romero (Bella Dona), Kacey Lynch (Bricks & Wood), Corey Populous (Circulate) and Albert Lim (Rip N Repair), were commissioned to design capsule collections of hoodies, t-shirts, sweatshirts and hardgoods.

The collections will be available for purchase beginning February 6 at the Origins: NFL Collection launch event and throughout the week at NFL Shop @ Super Bowl in the LA Convention Center between the South and West Concourses. Select styles will be sold online at beginning February 7.

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