Great Lakes Gelatin Company Rebrands to Great Lakes Wellness, Leads New Conversation on Healthy Aging | Company



GRAYSLAKE, Ill .– (BUSINESS WIRE) – Aug.3, 2021–

Great Lakes Gelatin Company announced today that it has renamed itself Great Lakes well-being, a modern health and wellness company dedicated to leading a fresh and positive conversation about healthy aging. The new name embodies the company’s increased focus on general wellness and benefit-oriented products. Great Lakes Wellness’ unique pro-aging stance comes to life with a bold packaging redesign for its robust portfolio of high-quality nutritional products, including popular rapidly dissolving collagen peptides, keto products and gelatins, which will begin shipping to retailers nationwide from Q4.

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Great Lakes Wellness Fast Dissolving Collagen Peptides (Photo: Business Wire)

In an environment where “anti-aging” has become the norm, Great Lakes Wellness defends a unique perspective on aging by embracing all the positive aspects that come with it. From an early age, consumers are bombarded with messages explaining how and why they should fight the aging process. Great Lakes Wellness turns that narrative around by celebrating the journey of healthy aging and all the benefits that come with maturity, while offering products that meet the nutritional needs we have as we age.

“Great Lakes Wellness will lead a new, positive conversation about aging and free consumers from the idea that they have to fight this process,” said Jim Burkett, president of Great Lakes Wellness. “Aging is life. So, for anyone who has realized they are not 25 anymore, our products offer support for physical well-being as well as a new attitude to turn the tide on aging. We want to help consumers spend less time worrying about numbers, and instead confidently embrace their age, whatever it is, and enjoy what life is really like.

Great Lakes Wellness new packaging features a stylized bird in the logo, a symbol of freedom and a unique bird’s eye perspective. Great Lakes Wellness is helping consumers soar with health and wellness products that offer the freedom to age on your own terms and a healthy outlook for everyone’s individual wellness journey. The brand’s high-quality and effective nutritional products are made with clean, functional ingredients and come in a variety of sizes that easily fit into everyday life. They are expertly designed to meet our bodies’ unique wellness needs as we age, including supporting joint health, maintaining healthy hair, promoting healthy skin and nails and more. Current product offerings include:

  • Quick Dissolving Collagen Peptides – Sourced from grass-fed cows, these easy-to-use collagen hydrolyzate powders have excellent dissolvability and are easily digested to help support joint health and promote healthy skin, of hair and nails every day. They are recognized as some of the best collagen powders and hydrolyzed collagen products on the market. Available in: unflavored, chai, chocolate, vanilla, apple + cucumber, lemon + lime, mixed berries and endurance Plus: black cherry with caffeine.
  • Keto Products – Designed to provide clean Medium Chain Triglycerides (MCTs), these powders and oils support a ketogenic diet and metabolism, while providing fuel to the brain and body. Available in KETO Collagen + MCT: vanilla, and organic MCT powder and oil: flavorless.
  • Gelatins – Made up of a single ingredient, these premium gelatin supplements offer exceptional cooking versatility and are nearly tasteless, colorless and odorless in any recipe. Both gelatin offerings – Beef Gelatin and Pork Gelatin – are Paleo Friendly, Keto Certified, Kosher, Gluten Free, GMO Free, and Glyphosate Free.

Great Lakes has a rich heritage of nearly 100 years as a leader and promoter of the health benefits of collagen and gelatin. As a pioneer in the gelatin and collagen market, Great Lakes Wellness dates back to 1922 as Grayslake Gelatin before becoming the Great Lakes Gelatin® Company, and in 2009 completely transformed the US collagen market, pioneering the cold water soluble collagen hydrolyzate (also known as collagen peptides). This cutting-edge innovation launched a whole new category of wellness products as we know them today.

“As a pioneering brand launching collagen peptides into the US market, our team has deep expertise in the category and in the development of high quality nutritional products,” continued Burkett. “The reintroduction of our brand as Great Lakes Wellness is true to our historic focus on collagen and gelatin for wellness and our continued commitment to supporting our bodies unique wellness needs as we age. – whether you are 35 or 65 years old. “

All Great Lakes Wellness products are gluten-free, non-GMO, certified kosher and keto, with several options suitable for paleo. Great Lakes Wellness products are available in grocery and natural retailers nationwide including Publix, Fresh Thyme, Natural Grocers and online at and Amazon. To learn more about Great Lakes Wellness, visit, or follow the brand on Instagram (@GreatLakesWellness), Facebook (@GreatLakesWellness) and Twitter ( @grandlakeswell ).

About the well-being of the Great Lakes

Great Lakes well-being is a modern wellness brand on a mission to help you age the way you want with high quality collagen powders and specially designed nutrition products. With its roots in 1922, Great Lakes were the first company to launch Cold Water Soluble Collagen Hydrolyzate (Collagen Peptides) into the US market, launching a whole new category of wellness products such as US we know them today. Made with clean, functional ingredients, all Great Lakes Wellness products are expertly formulated to meet the unique needs of your personal aging journey – healthy joints, skin, strong hair and nails and more. . Whether you’re 35 or 65, every product, including Quick Dissolving Collagen Peptides, Gelatins, KETO Collagen, and MCT Oil and Powder, delivers powerful nutrition that easily fits into your daily diet. Simply add to your favorite drinks and recipes to support healthy aging every day. All Great Lakes Wellness products are gluten-free, non-GMO, certified kosher and keto, with several options suitable for paleo. To learn more about Great Lakes Wellness, visit

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SOURCE: Great Lakes Well-Being

Copyright Business Wire 2021.

PUB: 08/03/21 09:03 / DISC: 08/03/2021 09:03

Copyright Business Wire 2021.


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