How New York designer Caroline Constas elevates the classic sandal – footwear news
After establishing herself as a must-have New York designer of whimsical travel-inspired clothing and swimwear, Caroline Constas tackles a new challenge: shoes.
âPeople have come to know the brand as fun, ironic and classic. The next thing that made sense to complete the look was the shoes, âsaid Constas, who grew up in Montreal and draws much of his inspiration from trips to Greece and the United States.
The designer launched the collection of pumps and sandals made in Brazil with Shopbop, which has sold in many styles.
âI did a lot of research on which factories to work with and really wanted the shoes to be thought through. Starting a new category is basically starting a whole new business, âshe said. In terms of build and fit, it’s a whole different game.
The goal was to bring the collection’s DNA and details – sequins, gingham, polka dots and prints – to fun, feminine low-heeled shoes that could be worn day or night – from town to beach. . Prices range from $ 340 to $ 560.
âThe ready-to-wear collection revolves heavily around prints, so we wanted to find a way to translate that into shoes that are wearable but still make a statement. Prints and shoes can be tricky, but it really works for us, âsaid the designer, who modeled her rainbow sequin pumps with an oversized bow from the vacation collection.
During the development of the collection – which happened during the pandemic – Constas relied on Zoom and its factories to help it realize its vision. âWe are able to communicate very effectively,â she said. “When I [launched the brand in 2014], it was so important to go and spend three days there. It’s crazy how the world has changed around this time.
The pandemic, she said, also gave her the opportunity to reset.
And now, as she plans her next moves for 2022, the designer anticipates significant growth based on retail performance so far.