Hyundai Department Store launches golf apparel brand with Lanvin

French luxury fashion house Lanvin has teamed up with fashion retailer Handsome, owned by department store Hyundai, to launch a golf apparel brand in South Korea, aiming to capture bigger shares in the sector by booming.

Dubbed “Lanvin Blanc,” the brand is jointly developed by the two companies and will have stores in four Hyundai department branches during this month, according to Pulse News. The second half will see the opening of 10 physical Lanvin Blanc points of sale, most of which will be located in department stores.

Lanvin Blanc’s F/W 2022 collection will be unveiled on August 22, with items ranging from apparel and gloves to golf bags.

The premium golf apparel brand aims to generate US$23 million in its first three years of operation. Handsome has been Lanvin’s exclusive distributor in South Korea since 2007.

The collaboration with Lanvin, however, is not the first time that Handsome has ventured into the sector. The South Korean fashion operator previously launched golf apparel lines with SJYP and Tommy Hilfiger.

The launch comes as South Korea’s golf apparel market is booming as the sport gains popularity in the country. The Korea Leisure Industry Institute predicts the market will reach US$4.8 billion this year.

Founded in 1987, Handsome operates 1,389 stores and a portfolio of around 30 fashion and lifestyle brands, including Tommy Hilfiger, Calvin Klein, Tom Greyhound and Cashmere.

Comments are closed.