In a new campaign, Flipkart Grocery urges Indian households not to compromise on quality
Flipkart has announced the launch of its latest digital campaign for Flipkart Grocery, a category that continues to see exponential growth year over year. With this latest campaign titled “Aapki Pasand pe Super bachat”, Flipkart aims to establish the marketplace platform as the best destination to buy groceries online. The campaign was launched on television, digital media channels and the Flipkart app. Flipkart recently scaled up to meet the needs of consumers in 1,800 cities nationwide.
The campaign was organized after extensive research by Flipkart, which determined how one of the key factors for a seamless online grocery shopping experience is high-quality products paired with value-driven builds. Flipkart Grocery, which follows thorough quality control processes, showcases the benefits of quality shopping through a 360 degree campaign.
The campaign begins with a housewife in an Indian home with a “tight-kept secret” on how she sources the best quality daal she uses. It further shows how the housewife understands everyone’s tastes and ensures that she brings the best groceries into her house, which are considered favorites of her whole family. Through the campaign, Flipkart establishes that grocery shopping affects everyone in the household and therefore the “secret” should be to ensure that the household has access to a range of high quality products at affordable prices. affordable prices.
Commenting on the campaign launch, Smrithi Ravichandran, Vice President – Grocery, Flipkart, said, “Understanding the demands of Indian consumers and satisfying them is what Flipkart is known for. With this latest campaign, we want to highlight how our platform is able to offer consumers across the country the best quality of products subject to rigorous quality controls, beyond the mandatory controls. Today, not only in metropolises, but consumers in over 1,800 cities have access to online grocery services that meet their shopping standards while providing them with a value-driven experience.
Flipkart’s grocery fulfillment centers have fully digitized processes, product quality controls and effective quality management systems to ensure product traceability from raw materials to reaching the consumer . The company has made significant investments in its grocery business over the past two years and today caters to its pan-India customers through 22 grocery fulfillment centers. With this expansion, Flipkart now has a presence in 23 states across the country, increasing its reach to 10,000 PINs.
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