Innova Luxury Group doubles its Mexican strategy
LOS ANGELES — Innova Luxury Group has added 12 production lines to its Mexico-based furniture manufacturing facility, doubling order capacity for upholstered seating, including sofas, sectionals and armchairs, according to the company’s CEO. , Jonathan Bass. Bass is also CEO of PTM Images and direct selling brand Whom Home.
The latest addition follows a 400,000 square foot expansion at the company’s plant in northern Mexico last fall.
“Mexico is the solution to our offshore supply chain challenges, US labor shortages and inflationary pressures, which are the harsh realities of doing business today,” Bass said.
Citing an expected slowdown in furniture demand due to inflation, Bass said he saw no relief from tariffs, shipping container costs or port congestion. Accordingly, it is focused on bringing production closer to the point of consumption in the United States to maintain price levels and margins.
“Retail customers are looking for options to mitigate the shipping and freight costs associated with relocation,” said Bass, who in 2011 opened the factory in Mexico, located directly across the U.S. border. from Yuma, Arizona. the west coast runs around $1,000, which is hard to beat.
Bass explained that in addition to the new production lines, 80 new cut and sew positions have been filled to meet demand from US customers.
“We are ready to meet delivery deadlines within four to six weeks,” he said. “Our retail customers tell us that the consumer is losing patience with excessive wait times for orders.”
Innova produces mid- to high-end furniture, including storage and accent items, directly for retailers such as Neiman Marcus, Bloomingdales, Nordstrom and West Elm, as well as national OEM resources.
Recent months have seen a dramatic increase in the number of companies looking to build or expand their manufacturing operations in Mexico to cope with exploding container costs from the Far East.