JD com: Ms. Caroline Scheufele joins the board of directors of JD.com (form 6-K)

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Ms. Caroline Scheufele joins the board of directors of JD.com

Beijing, June 22, 2021 – JD.com, Inc. (the “Company”) (NASDAQ: JD and HKEX: 9618), China’s leading technology-driven e-commerce company transforms into leading technology provider and supply chain-based services, announced today that Ms. Caroline Scheufele, a renowned entrepreneur, jewelry designer and philanthropist, has been elected as an Independent Director to the Board of Directors of the Company (the “Board” ) and member of the Board of Directors Governance Committee, effective June 22, 2021.

Ms. Scheufele has over 35 years of experience in the watch and jewelry industry and is currently Co-President and Artistic Director of Chopard, one of the last family Swiss watchmakers and jewelers and a pioneer in growth. of the luxury goods market and ethical gold. Since 1985, she has held various management positions at Chopard, including managing the ladies’ collections at Chopard and developing the jewelry section and later the high-end jewelry department at Chopard. Ms. Scheufele designed Chopard’s first jewelry collection, Happy Diamonds, Happy Sports watches featuring a world first combination of steel and diamonds, and the Red Carpet and Animal World Haute Joaillerie collections. Ms. Scheufele has also contributed to Chopard’s international exposure by connecting her image with the world of cinema and iconic events, such as the Cannes Film Festival. In 1998, she redesigned the Palme d’Or, the award-winning piece at the Cannes Film Festival, and made Chopard the official partner of the event. Additionally, Ms. Scheufele is a dedicated philanthropist who supports charitable causes, such as the American Foundation for AIDS Research (amFAR) and the José Carreras Leukemia Foundation. She has promoted corporate social responsibility, including Chopard’s membership in the Responsible Jewelry Council since 2010. Under Ms. Scheufele’s leadership, Chopard has become one of the first brands to use raw materials that meet social standards and highest environmental standards possible and has supported Certified Fairmined Responsible Gold. Currently, all Chopard watches and jewelry are 100% ethical gold. Ms. Scheufele graduated from the International School of Geneva in Switzerland.

“It is a real privilege to welcome Ms. Scheufele to the Board of Directors,” said Richard Liu, President and CEO of JD.com. “We are confident that his long track record of success at the top of one of the world’s largest and most trusted luxury brands will be of great help to us as we continue to build and develop the JD brand to further make it one of the most trusted brands. at the World level. Ms. Scheufele’s international vision and commitment to social responsibility are also very much in line with JD’s mission and will be instrumental in our further development. ‘

“I am delighted to have the opportunity to join JD.com, an innovative and socially responsible company,” said Ms. Scheufele. “I would like to thank Richard and the board of directors for their confidence in my selection. I hope that together we can help the company grow stronger. ‘

About JD.com

JD.com is a leading technology-driven e-commerce company transforming to be a leading provider of supply chain-based technologies and services. The Company’s state-of-the-art retail infrastructure is designed to enable consumers to buy what they want, when and where they want. The company has opened up its technology and infrastructure to partners, brands and other industries, as part of its Retail-as-a-Service offering to help drive productivity and innovation across a wide range of businesses. ‘industries.


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