khadi: Kamal Haasan launches Khadi clothing line

One of India’s biggest superstars, South Indian megastar Kamal Haasan has just launched his own clothing brand and on the sidelines of Republic Day, he launched a global talk for the so-called khadi, a fabric in natural fibers woven by hand and promoted by Mahatma Gandhi during the struggle for freedom.

According to the actor, who launched a Khaddar (Khadi) label, he not only represents Indianness, but also a fabric for all seasons. Kamal believes he has the potential to reconnect with people and all it would take for that to happen is a good idea to cultivate that affinity.

The actor was speaking on the sidelines of the launch of his clothing line named ‘KH House of Khaddar’, which went live on the occasion of the 73rd Republic Day. Breaking the stereotype around fabric, he says: “Our first collection is not pompous. It answers questions like ‘What can khadi do for style and fashion?’ It can do everything flax can do, and so much more,” IANS quoted him as saying.

Recalling the label’s Chicago launch in fall 2021, he said, “It’s the Windy City and the weather there can get freezing, but I could walk the streets in a three-piece khadi outfit, and her warmth sustained me. . I believe that khadi is a textile for all seasons.”

Commenting on the launch, Amritha Ram, Designer and Chief Creative Officer of KH House of Khaddar said, “I want to make sure that in addition to showcasing the designed item that would put KH House of Khaddar on the global map, we , as a brand, send the message that we take full care of the three dimensions of sustainability: economic development, social development and environmental protection. This is my dream for Khadi.”

Talking about what separates khadi from others, Ram said; “The fluidity of the fabric! You can groom the fabric as you want. It’s raw, beautiful and completely natural.”

The idea behind KH House of Khaddar is both to create a clothing line that displays khadi as a textile and to contribute to the rise of the country’s hand weavers. With contributions from IANS.

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