LA goes up for the August market
To Los Angeles Market Week, from July 31 to August 31. 4, all that shimmered was not just gold, but colorful jewel-encrusted mesh, dazzling lace, and a kaleidoscope of luminous prints.
In the city of celebrities and influencers, brands presented a season full of red carpet-ready styles and a new range of top-notch treatments for shoppers.
The hub of the Los Angeles Fashion District—The new marketthe Cooper Design Space and the California Market Center– worked on a series of initiatives to elevate the unique LA shopping experience – a little bit of Hollywood and a lot of Californian cool.
The mornings started with relaxing environments to enjoy a shot of java and get ready for the day ahead. Local restaurants participated with great meals in the buyers’ lounges, and eventful days filled with hundreds of new fashion brands ended with cocktails for designers and buyers to meet and greet outside the showrooms.
New Mart goes even further
The Resort/Early Spring ’23 market at the New Mart, held August 1-4, greeted shoppers with its new VIP treatment. Attendees were greeted by a rehearsal area at the entrance for photo ops and were treated to a luxurious buyers lounge offering free food and drink, just two of many new experiences being introduced to this market.
Managing Director Tom Keefer went further by bringing together a showcase of European luxury brands. “We are thrilled to have these collections presented in one space,” Keefer said. The labels were displayed at ModeLink, where Chairman Peter Jacobson welcomed the crème de la crème of boutique shoppers. “We have been much busier than expected. Shoppers everywhere were leaving paper. Madness, palm desert, Denver cover and Barbara & Company of Santa Barbara, Calif., were among those who visited the showroom.
Mucho GustoHolland’s exclusive hand-printed scarves had an ’80s designer vibe with prices starting at $100. Unbreak.It from Italy featured vintage Hollywood film prints on silk separates ranging from $150 to $300, and indiesThe collections reinvent retro sport as well as haute couture denim.
To J. Moore Sales, the multi-line jewelry showroom was all about fashion must-haves. Hot items this season included Marthe Duran handmade beaded cuffs, stretch crystal stackable bracelets from Marlyn Schiff and golden link necklaces by Marcia Moran. Showroom owner Janelle Moore was pleased with the turnout. “Buyers are writing more regularly than this time last year.” Lisa Yates, owner of Erba in San Clemente, Calif., said, “It’s fun to be here in person to touch and smell the product.”
At joke style showroom, owner Eme Mizioch and a brand representative for wild Paris, said happily, “LA is back! There was more foot traffic and shoppers are definitely in the mood to buy. Wild Paris is a colorful collection of retro styles inspired by travels around the world. From Flower Power t-shirts to retro 90s jeans, the line ranged in price from $50 to $120.
Fashion revival at the Cooper
During the August 2022 Market Week at Cooper Design Space, held August 1-4, relationships were created to generate excitement and renewed interest in the in-person return. Los Angeles’ fashion district has formed alliances with hotels, restaurants and retailers, all working in unison to reinvent the experience shoppers will have when shopping in LA
Mito Aviles, director of marketing and communications for the Cooper, foresees a return to downtown as a “fashion destination” for retail shoppers. Aviles added, “I have such a passion for bringing fashion back.”
There is no doubt that the California vibe cannot be replicated in other cities. As fashion trends shifted towards casual attire, local brands took advantage. The West Coast DNA has always been rooted in laid-back, fashion-forward dating.
In the Results exhibition room, Great the brand was about the comfortable and cool girl lifestyle. Designers Emily Current and Meritt Elliott, formerly of Current/Elliott jeans, presented their Urban Pilgrim collection. The mix between femininity and utility was their playful message. Buyers of Petite & Olson and Jack and Millie reviewed the holidays and the beginning of spring. Showroom representative Mollie Crandell said that “maxi dresses as a category are very popular for us in this market.”
At Ginny Wang showroom, the glitzy side of the city was on display, where sexy and glamor intertwined with everyday wardrobes. Santa Marks introduced a 70s disco line of chainmail with rhinestones ranging from $120 to $650. cool oops presented its new range of vibrant and exclusive printed pieces ranging from resort wear to homeware from Turkey. First-time buyers for 1/30 delivery included Neiman Marcus, To mix together and Nordström. A sexy, super chic and figure-hugging collection of wedding dresses mother of all in double-sided diving ranged from $120 to $590.
Kasey Mitchell, West Coast Sales Manager for the Bella Dahl showroom, saw “a steady stream of buyers” to purchase the line’s newest division, Bella Dahl Swim. The contemporary brand is known for its unique prints with a SoCal motif in easy-to-wear shirts, separate pieces and now swimwear, all with its signature soft hand.
CMC inaugurates its transformation
CMC unveiled several changes to its multi-use creative complex at its LA Market, held from July 31 to August 31. 3. Among the transformations, which are nearing completion, are easy access to showrooms, new restaurants and outdoor spaces such as the state-of-the-art plaza, designed to host special events.
According to CMC, “August LA Market has proven successful for contemporary women’s brands with pre-booked buying appointments. Showrooms met with buying teams from Turn, Dillard’s, Mr. Fredric and kitson in front of the Las Vegas market places. We look forward to a very exciting schedule in October.
At Fern Liberson & Co. showroom, buyers could expect quick changes as most styles were in stock. For GiGi Fashion, shoppers reordered everything from crinkled stretch cropped pants in an assortment of patterns and florals to cotton/spandex menswear and 100% silk slipdresses. “Buyers come to us for style with an edge,” Liberson said. They can find what’s going on at really great prices. LoveCropped jackets and coats with a touch of a mix of denim, mesh and lace were selling for $59 to $65. WAYSequined pieces from, ranging from $12 to $45, worked with $20 brushed plaid shirts.
At the long-standing multi-line showroom Sharon Koshett SalesKoshett found that “shoppers in this market were looking for slogan t-shirts made in the USA.” A new body introduced this season is the heritage cotton hi-lo with $15 vintage cocktail screens.
Morgan Ariane, owner of the Susa shop, said, “I buy four to five lines from Sharon’s showroom. She always knows what her clients need. The Lana Collection, a line of hand-embroidered bohemian dusters priced at $30-$40, was being picked up by high-end boutiques.
Entering the world of artist Claire Desjardins, each style in her collection has captured one of her original paintings.
Paris Hilton’s Iconic collection was widely welcomed by everyone at the show, from boutiques to luxury department stores. A throwback to early 2000s trends has revived the tracksuit’s popularity. This signature collection featured a luxury candy-colored velvet. Hoodies were bedazzled with rhinestones with Parisian slogans such as “C’est chaud!” and “Boss Babe”. Prices ranged from $36 to $50.