Luxury high fashion brands return to city life with open doors
The heart of Asia’s biggest fashion consumer market has started pumping again since Shanghai restarted in June, with fashion brands and luxury retailers opening their doors to hold events there.
Hermès Maison in Shanghai has unveiled its “Infinite Garden” summer showcase, designed by Chinese artist Lei Lei who works in various fields such as video, music, painting, installation and multimedia theatrical performances.
The new installation is a lively rendition of the annual “Lighthearted!” from Hermes! theme, with Lei pushing beyond the bounds of the imagination to turn everyday scenes into artistic expressions. Guided by the curves of birds and insects flying through the air, customers can immerse themselves in the artist’s imaginary garden.
The women’s showcase represents a fairy tale world, while the men’s universe presents an architectural geometry.
On June 25, Hermès unveiled its Summer 2023 Men’s Collection in Paris. With lightness and voluptuousness as the watchwords of the show, the collection brings a joyful atmosphere to the summer vacation period.
It features Berlingot canvas, nubuck calfskin, crepe cotton twill, perforated leather, sunset hues, crest patches, shirt jacket with shorts, parkas, light windbreakers, straight jackets, shorter and rounded shapes and carrot-cut trousers. .
Galeries Lafayette has announced that it will participate in the second China International Consumer Products Expo in Haikou, Hainan province, from July 26-30.
In the France Pavilion of the Fashion Life space (Hall 5), Galeries Lafayette presents a singular universe, mirroring a certain French Art de Vivre, transporting visitors to the spot under the mythical Dome of their flagship store of Boulevard Haussmann in Paris.
Its involvement in the second Hainan show once again confirms the development ambitions of Galeries Lafayette in this priority market for the company.
After the remarkable inauguration of two flagship stores, in Beijing in 2013 and in Shanghai in 2019, an agreement was signed last December to open three new stores in Macao, Chongqing and Shenzhen in Guangdong province.
Galeries Lafayette hopes to have 10 department stores in China by 2025.
“The free trade port set up by Hainan in 2021 puts this event at the center of a region brimming with potential, and it’s a great opportunity to start new conversations and strengthen our ties with economic players in the world.” ‘here,” said Philippe Pedone, director of international development at Galeries Lafayette.
Swiss luxury watchmaker and jeweler Chopard has launched its new “My Happy Hearts” collection, comprising necklaces, chain bracelets, rings and earrings based on the brand’s iconic design codes: the heart and dancing diamonds (set in such a way as to respond to the movements of the wearer).
Each jewel in the collection is available in 18-carat pink or white gold, inlaid with carnelian, mother-of-pearl or set with diamonds. The collection’s rings and earrings are also available with a dancing diamond.
Carnelian is synonymous with passion and incandescence, while pure, silky mother-of-pearl envelops the spirit with a comforting presence. The heart, an essential symbol of Chopard, has been redesigned in miniature format, while retaining the formal perfection of its curves.
Late last month, the company announced Chinese actress Zhang Zifeng, 21, as its new brand ambassador, a move that could be seen as the 162-year-old luxury brand‘s attempt to stay close to the young customers of Generation Z.