McDonald’s and BoxLunch announce multi-category collaboration
BoxLunch, a cause-driven pop culture retailer, and McDonald’s have announced the launch of their multi-category collaboration featuring an assortment of clothing, accessories and collectibles.
BoxLunch celebrates McDonald’s impact on pop culture through an exclusive collection that highlights retro graphics, beloved characters and modern iconography from the Golden Arches archives.
“As a brand serving tens of thousands of communities around the world, we are always focused on our goal of nurturing and nurturing the communities in which we operate,” said Jennifer DelVecchio, Senior Director, Strategic Alliances, McDonald’s . “That’s why we’re especially proud to partner with BoxLunch and bring to life a new collection of apparel and accessories inspired by fan favorite menu items and McDonald’s characters – connecting our iconic brand’s fandom with BoxLunch food donations for those who need it most. ”
The men’s selection features a retro woven button-down tee that showcases Ronald McDonald and Friends characters, as well as a Hamburglar hoodie and long sleeve styled with McDonald’s new checkerboard pattern of fries.
The women’s assortment features four new styles: the McDonald’s smile embroidered I’m Lovin ‘It Crew t-shirt, an all-over print McDonald’s t-shirt and the McDonald’s Good Morning top that reinvents retro breakfast graphics , a long-sleeved t-shirt.
The BoxLunch x McDonald’s line of accessories follow with a trio of bag styles, including a Happy Meal crossbody bag and mini backpacks fashioned into the Egg McMuffin and McDonald’s lunch iconography. Beauty and hair styling items complete the accessory capsule with a three-piece cosmetic bag set that features Chicken McNugget-style fries and pouches and a set of three scrunchies with designs that refer to the collection.
Collectibles complete the collaboration with an exclusive Ronald McDonald Funko Pop! vinyl figure, enamel pins, keyring and blind boxes.
The BoxLunch x McDonald’s collection launches September 20 at BoxLunch stores and BoxLunch.com/McDonalds.