Mumbaistan de Malavika: new platforms for creativity and commerce | Bombay News


Based on the explosion of creativity and craftsmanship seen during the staging of the ongoing FDCI X Lakme Fashion Week, it wouldn’t be wrong to say that the fashion industry seems to have taken a leaf of nature itself and has emerged from the long winter of its pandemic-induced hibernation with its most dynamic offerings in a long time.

And what a pleasure for the eye and the soul, after these many months of dullness and absence, to see the breathtaking creations of industry leaders like Tarun Tahiliani, Anamika Khanna and JJ Vallaya: palettes and styles that evoke our rich heritage and history; ancient embroidery and beadwork that showcases India’s best talents; a multiplicity of interpretations on traditions and themes; lehengas worthy of princesses; jewel fit for kings, and the herald of renewal and regeneration as gorgeous models sway up and down to present outfits with confidence and momentum, reminding us how things were before the pandemic, before the world not sent to his room, without dinner, by the virus.

Truly Indian fashion at its best with Bollywood and cricket is one of the country’s most important soft powers. Based on India’s extraordinary textile heritage, our designers create works of unimaginable beauty and excellence. And in doing so, give a much needed boost to the karigars and artisans of the country.

Because let’s face it, more than the capricious whimsy of a handful of men and women deciding what happens in one season and the next, or the whims of wealthy women shopping, the industry fashion generates jobs and careers, nurtures talent and creativity and communicates the confidence of a young Republic very aware of its heritage and its place in the world. To do this, they must be given respect, consideration, encouragement and support.

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This year, following pandemic protocols, the folks behind the FDCI X Lakme Fashion Week decided to hold a “phygital (physical plus digital)” edition of the show, which means presentations online and offline are exhibited. . And according to many, this seems like one more case the pandemic has proven to have a beneficial effect on things.

By eliminating the last minute adrenaline rush and polio hoi crush as they coat their necks to catch a glimpse of their favorite Bollywood stars on the ramp and in the public, true fashion lovers can now get a feel for more appreciative of the actual work. this goes into the creation of the outfits, presented by the designers, most of which took months to create.

Because let’s face it, unlike the serious platform it was supposed to be, to showcase the best and brightest in the industry, in recent years the fashion show had become nothing more than a tamasha, a social circus, where everything except the clothes on display were noticed and commented on. Today, with their thoughtful digital offerings showcasing their latest lines, the designer and his work are once again taking center stage and their creativity seems to have found a revival.

The digital presentations of their works by Tahiliani and Vallaya (available to anyone, on YouTube, regardless of strained necks and bruised egos in a dark and stuffy room) demonstrated the deep thoughtfulness and refined sensibility that had presided over the creation of their cinema. Rather than seeing their outfits flash on and off the ramp in seconds, their digital films this year gave designers an additional platform to present their vision, filled with storytelling, set design, and direction. It marks the advent of the designer as an author – someone who not only creates outfits, but a whole landscape of his sensibility.

In addition to the reach that a digital presentation offers to creators, there is of course the convenience for their audience – to watch fashion from the comfort of their own home and at their leisure. A welcome relief for those like me who were fed up with the rush, crush, long deadlines and endless silliness of what Fashion Week had degenerated into in recent years.

Because looking at digital interpretations of their works outside of the circus that once surrounded them, one can truly appreciate the creativity and commitment to excellence that inspired them.

Sure, there were a few offline shows that were put on this year, but luckily they were small, intimate and we note that many of them avoided the obligatory plug from the Bollywood star who contributed to what is in our opinion the declining trajectory of fashion.

After all, when you have clothes that cost a king’s ransom, surely they should be perfectly capable of defending themselves in the spotlight without the support of some Bollywood garlands.

Hopefully this trend continues and the yoke that tied fashion to Bollywood (Follywood?)


This year’s fashion week also saw the advent of another courageous new direction for the industry: the introduction of fashion NFT by designers and artisans. Insiders will know that tokens or non-fungible digital assets (NFTs) are the result of blockchain technology and the latest craze in the international market; now, the digital versions of the clothing and accessories on sale will open a new platform of commerce and creativity for the industry.

Fittingly, great designer Manish Malhotra kicked off the initiative by creating five exclusive NFTs that will be available during the week for collectors.

“I hope my participation will encourage more designers and artisans to explore and take advantage of this new opportunity,” said Malhotra, one of the oldest in his trade.

Which brings us to the end of our commentary on the first ongoing fashion event of the season. Overall, we see a lot of welcome changes: an online presence that seems to have resulted in an explosion of inspiration and craftsmanship. New platforms for creativity and commerce. And the ability to stay home and relish the beauty of fashion to stay in homes like me.


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