Saber Corporation – Luxury Travel Platform Bear Luxe Japan Signs New Agreement with Saber to Increase Geographic Reach of Member Hotels While Creating Premium Experiences for Travelers

SOUTHLAKE, TX, SINGAPORE and TOKYO – Saber Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, today announced a new agreement with Japan-specific luxury travel platform and B2B membership portal Bear Luxe Japan, to better connect its hoteliers to global markets while creating quality experiences for travelers.

Inspired by the companions who accompanied aristocrats on their Grand Tours from the 17th to 19th centuries, known as Bear-leaders, Bear Luxe Japan is a global network of luxury travel designers and leading Japanese luxury hotels in Japan. It aims to develop and provide a luxury travel ecosystem to enable the international market to access the rich traditions and culture of Japan.

The new relationship will further cement Saber’s growing footprint in Japanwhile opening additional access to Bear Luxe member hoteliers – primarily comprised of independent Japanese luxury hotels – through the Saber SynXis hospitality platform and Bear Luxe Japan’s international reach into the luxury travel market, markets and to the channels high-end travelers use to book their luxury trips to Japan. Bear Luxe will use a full suite of Saber SynXis solutions to expand its geographic reach, target the business travel market, increase bookings and create personalized travel experiences.

“The lack of connectivity with the international luxury travel market has long been an industry-wide dilemma for Japanese luxury hotels. The planned partnership will be a game-changer by closing the market gap,” said Hiro Miyatake, co-founder and CEO of Bear Luxe. “We also expect post-pandemic luxury travelers Japan will have a slower, more deliberate approach to their journey and a desire for meaningful travel. As such, it is essential for us to have the right technology partner, one that offers the right solutions to open up new markets for our hoteliers, while ensuring that luxury travelers can access the personalized experiences that they want and expect from them. travel.’

With this agreement, Bear Luxe hospitality members will be connected to hundreds of thousands of travel agents around the world through Global Distribution System (GDS) connectivity solutions powered by Saber SynXis, ensuring that they can reach domestic and international travellers; strategically target markets that can travel or want to travel once borders reopen.

The new alliance will also enable the Bear Luxe platform to generate direct bookings, increase engagement and trigger conversions through the retail focus of the Saber SynXis booking engine. Saber’s corporate booking tools will allow Bear Luxe to connect with corporate travel buyers. Meanwhile, SynXis Voice Agent will improve the call center experience for potential customers, equipping Bear Luxe agents with the tools they need to minimize call handling times while increasing ancillary sales opportunities. .

“We are delighted that Bear Luxe has chosen Saber as a strategic and trusted technology partner for Japan,’ mentioned Frank Trampert, Global Managing Director, Saber Hospitality Solutions. “We look forward to supporting them in their efforts to open up more domestic, regional and international markets to Japanese hoteliers while helping visitors experience the unique features that Japanese destinations have to offer.”

On Saber Corporation

Saber Corporation is a leading software and technology company powering the global travel industry, serving a wide range of travel businesses, including airlines, hoteliers, travel agencies and other suppliers . The company provides retail, distribution and fulfillment solutions that help its customers operate more efficiently, generate revenue and deliver personalized travel experiences. Through its leading travel marketplace, Saber connects travel suppliers with buyers around the world. Saber’s technology platform supports more than $260 billion value of worldwide travel expenditure annually. Based at South Lake, TX, USA, Saber serves customers in more than 160 countries around the world. For more information, visit www.sabre.com.

About Bear Luxe Japan

Bear Luxe Japan is a Tokyo based, Japan-specific network of the country’s leading luxury travel providers and global travel design specialists consisting of 70 member luxury hotels and more than 200 international luxury travel agencies. Assistance on a wide range of services related to luxury travel in Japan, from one- to two-week itineraries, executive meetings and events to a full menu of service reservations for ryokan, hotel, driver and unique experiences through concierge service. Bear Luxe Japan is more than a network of Japanese luxury suppliers and a community of senior executives and decision makers with the experience and expertise to meet the sophisticated sourcing needs of luxury travel. The company’s mission is to organize, design and advise on elevated travel in Japan and surrounding areas NEVER from a generalist, but ALWAYS from a SPECIALIST’s perspective and know-how.