Six Most Recent Entertainment & Fashion Industry Passes With NFTs, Metaverse

The Entertainment and Fashion Industry’s Passage with NFTs, Metaverse | Photo credit: iStock Images

Unless you’ve been living under a rock, you know the growing popularity of non-fungible tokens (NFTs) and the metaverse. Besides renowned global artists, the fashion and entertainment industry has also embraced the platforms, big time.

Metaverse is an alternative virtual reality for social connections. Using augmented reality and virtual reality, users can immerse themselves in the alternate world of the metaverse to interact, play games, or experience things through their digital avatar. NFTs, on the other hand, are unique digital assets whose ownership is stored on a blockchain. NFT can take the form of paintings, music, artwork or videos, with each token being uniquely identifiable.

As the digital landscape develops at a very rapid pace, creators of music, art and fashion are turning to the virtual world to boost their presence, expand their reach and diversify their income.

Today we’re talking about the 6 most recent passages the fashion and entertainment industry has had with NFTs and the metaverse:

Prabhas’ Radhe Shyam Movie Trailer Launches In The Metaverse – Heartthrob Prabhas’ latest magnum installment, Radhe Shyam has become the first film in the world to have its trailer launched in the metaverse. There was such a rush to enter the metaverse and watch the trailer that it crashed the server. The multilingual romantic drama has created a new trend that will surely have many more producers and movies to come.

Indian fashion designers support NFTs – Last month, ace fashion designers Manish Malhotra, Anamika Khanna, Raghavendra Rathore and Pankaj & Nidhi took the NFT route to deposit their digital collectibles. While Manish dropped 5 NFTs, which sold out in seconds, the others were also extremely happy with the response to their work on the digital platform. The designers believe that the first mover advantage will bring them lifetime value.

Gucci buys virtual land in the metaverse – Luxury fashion brand, Gucci has made news for venturing into the metaverse with its first virtual purchase. The brand has purchased virtual land on the digital platform, The Sandbox, and will use the space to spark conversations about the future of fashion in the metaverse. The brand will also create digital fashion experiences on the platform.

John Legend’s new music and art NFT platform – American singer, songwriter and producer John Legend made headlines last month for launching a new music and arts NFT platform called OurSong. Labeled “social commerce platform”, it allows users to create NFTs and sell them without having to own a crypto wallet. Buyers then earn privileges such as access to unreleased music and private chat rooms.

Warner Music Group makes a foray into the metaverse – Warner Music Group has partnered with blockchain-based fantasy card game Splinterlands to create custom coin-operated games. This collaboration will allow artists to create unique arcade-style blockchain games.

NFT Diamond Earrings – Recently Payal Shah – founder of the international jewelry brand, L’Dezen has collaborated with the NFT Digital Twin market, to launch its NFT digi-physical diamond earrings. The “Limitless” earrings, as they are called, would be available to owners both in physical form and as NFTs.

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