Summer swimwear brands are causing a stir
Summer is in full swing. The pools were opened, the champagne popped and the sweat poured out. Whether you’re cooking on a concrete rooftop or cooling off with a dip in the ocean, a bathing suit is a prerequisite. Choose your poison: bikini or one piece, shorts or tankini. The swimsuit is a symbol of the season. It’s not fall yet, so why not treat yourself to a new summer staple? We spoke with some of our favorite swimwear designers and curators about what drives their aesthetic philosophy and what this summer means to them.
Maayan Sherris is revolutionizing sportswear. Sherris, her independent swimwear brand, manufactures pieces to “adapt to the water, cherish the body and the sport”, encouraging wearers to “be proud of their true, authentic forms”. Far from any typical Speedo, Sherris’ knee-length wetsuits are secured with a functional lace-up front (or back, depending on your preference), the racerback one-pieces are adorned with small ruffles, and the Colorful bikini and trunk bottoms feature a drawstring waist, ensuring a snug fit, perfect for the swimmer, lounge chair, fashionista, and everyone in between.
âI make my pieces to try and suit a lot of people, who want to swim comfortably, in many sizes,â says Sherris, who knows how to combine function and form. “That’s why I made a few styles, some more covering than others, which can also be used as clothes.” Why not adapt the one-piece to serve as a bodysuit? Or pair the wetsuit with a pair of sneakers?
The brand is also launching into ready-to-wear, launching jumpers and ruffled tops last winter. Streetwear Sherris shares the same aesthetic bones with its swimwear, showcasing the brand’s versatility in the name of comfort.
O. La Roche
âSummer is all the thrills for me; the spirit is lulled by the heat and things slow down. Everything becomes more a question of the body, âexplains Olivia La Roche, owner of the vintage online store O. La Roche. The brand offers swimsuits and ready-to-wear for a customer “looking for vintage but who does not necessarily want to evoke a particular era of the past”, explains La Roche.
The collection of O. La Roche comes from dead animals from the late 1990s from an Italian factory that still makes much of the swimwear market today. In La Roche’s mix of offerings, bold colorways and prints are sparingly tempered by sporty silhouettes, reminiscent of the bikinis donned by Kelly Kapowski and Donna Martin. âThe cut is reminiscent of the time it was made but incredibly relevant today,â adds La Roche.
The modern relevance of vintage O. La Roche is complemented by its gender neutrality. âAlthough most of our clients identify as women, we have many who don’t,â says La Roche. âWhat’s amazing about vintage clothing is that it gives individuals an affordable opportunity to experiment with personal style, take risks, and find new ways to communicate who they are. “
The curtain rises for the next act of the summer, and Agnes Fischer is ready to take the stage. Fischer, who launched Fisch Swim in 2017, says she likes to “think of life like a movie or a play, and often asks me these kinds of questions as an exercise to understand my inspiration for the next collection.” Whether the theater is set in upstate New York, St. Barts, or Fischer’s native Sweden, Fisch Swim has a costume ready to go.
Designed to withstand the ever-changing and fast-paced fashion industry trends, Fischer’s designs are timeless and sophisticated. In addition to its chic cuts, the canvas of the elegant patterns of his brand is completely durable. The label was one of the first to use ECONYL, a regenerated nylon fiber created from abandoned fishing nets and other waste.
The Fisch aesthetic is imbued with a particular tenderness, evident in the designer’s approach. âThis is the summer when all dreams come true,â says Fischer. “It’s the summer of love.” She remembers her 2020, a year when she was away from home and unable to return when “all I wanted was to come home to Sweden, see my mom and my childhood friends and swim in. cold water”. Fischer’s sense of home simplicity is reflected in the ease of his rooms in which soft colors are paired with clean, effortless lines.
âNot another boring swimwear brand,â announces the Instagram bio of France-based brand Leslie Amon, and it’s not wrong. Within the collection, understated one-piece swimsuits quickly give way to flirtatious gingham bikinis, from classic black cuts to bold animal prints. âI design for myself because I am my worst customer,â explains its eponymous designer. Thus, the brand is a cohesive mosaic of prints and silhouettes, something for everyone.
âAs a Gemini, I always wake up with a different mood, which is why it ranges from minimal to wild, from neutrals to bright colors, from bandana print to solids, so everyone can find their mood and something. something he loves, “Amon relays. “I also wanted to design for every girl, every body type, to have separate ups and downs, because every body is different and beautiful.”
This year, the designer decided to move away from the typical way out of a singular collection, opting instead for a series of drops. Leslie Amon does what she wants and is completely independent. âI think this summer is really a turning point,â said Amon, adding that the brand will take even more risks next season and go into ready-to-wear.
High cut, vibrant, streamlined. Dos Swim, founded by friends Paula Hess and Shay Johnson, is an ode to the mantra that less is more. âWe design for women like us,â the duo told Cultured. “She’s looking to love herself authentically, what that is like.” Dos Swim was born in 2019 from the desire to find the perfect fit. Two years later, the brand found its rhythm with the launch in June of its latest capsule collection, “THE TROPICS”, which “draws inspiration from the vibrant colors and relaxed vibe of Caribbean life”, explain Hess and Johnson. .
The shapes of the swimsuit are simple, giving way to psychedelic colors: candy apple red, Barbie pink, bright turquoise and a yellow that gives sunshine to her silver. In the name of balance, the collection also includes a black and white scribble pattern which, on closer inspection, is a wacky take on the Dos Swim logo.
âThis summer means an important time when we can finally be close to our family of friends, our people, be outdoors and feel joy,â Hess and Johnson say. Like its founders, Dos Swim is jubilant and sparkling. “We know this has been said over and over again, but after such a long year of not being able to be freely in the company of others or to travel, we are delighted to have a full summer and to produce swimwear that accompanies this experience. . “
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