Superbalist designer Nhlanhla Masemola on collaborating with Drum for iconic clothing

Nhlanhla Masemola is one of the designers of the clothing line.

It’s the last month of Drum’s 70th year and we’re ending it in style – literally.

The magazine collaborated with Superbalist to recreate some of our favorite drum covers and turn them into t-shirts and sweaters.

We spoke to one of the designers involved in the project. Superbalist’s Nhlanhla Masemola says it’s been an honor to be part of a brand with so much history.

Nhlanhla is a Johannesburg-based fashion designer. He was selected as one of the top 10 finalists in the Africa Fashion International (AFI) Fast Track program, which is a platform for up-and-coming designers during Mercedes Benz Fashion Week in 2016.

“The team and I wanted something nostalgic for Drum, but we also wanted to modernize it, we wanted to keep most of the covers as they were and incorporate design elements while still keeping the playfulness of it all. senior designer and I drew hundreds of covers and got creative with our designs and picked our favorites from those, and created these iconic pieces.

The pieces feature quotes from Sis Dolly, as well as covers with Lebo Mathosa and Boom Shaka, Brenda Fassie and V-mash. They have been designed to specifically capture what Drum has been for the past seven decades, namely “The Voice of Africa”.

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“My favorite piece is the Sis Dolly quote; it was a bit difficult to get the right t-shirt. We wanted to catch the eye of witty people. I liked working on it. There was always a Drum magazine at home, and I remember reading it for entertainment and Sis Dolly always stood out. The battery has always been accessible.

Nhlanhla grew up in a family full of women and he says it was his admiration for women that led him to want to become a designer.

“I have always been attracted to women and I have strong women in my life from my mother, my sister and my cousins. I was interested in the arts and wanted to marry my creativity and my design. I was looking for a way to express my adoration for women and I found it through design,” he says.

What does he hope people will get out of this collaboration?

“We understand that Drum is intertwined with our country’s history and with this lineup we want people to see that Drum is also a modern publication, it’s not just for seniors. It’s fun, it’s fearless and accessible.

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The range is a way for people to incorporate Drum into their daily lives.

“When I think of a woman in the pieces, I want her to be confident. I enjoyed working on this collaboration.”

Discover the range on Superbalist.com

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