The sisters who started their own corporate gift business in collaboration with Mexican artisans


July 10, 2021

5 minutes to read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Contractor the contributors are theirs.

When Sharon Siano was going to college in 2016, she was studying design and started making a profit by being part of a retail system of products imported from China, presenting them at exhibitions, customers who approached her and raised the idea of ​​creating personalized items. ; reason why he started selling gifts of this style at retail.

On the other hand, her sister Michelle was doing market research in a company, her job was sometimes exciting, but she wanted to do something that had a greater social impact.

In January 2018, Sharon decides to undertake, which will be a very important turning point for her sales, it is here that her sister Michelle decides to join her to create Bartons : a company of corporate and personalized gifts that works with the creations of Mexican craftsmen. “We are always very aware that we are first sisters and then partners,” Michelle said during the interview with Entrepreneur in Spanish .

What they are mainly looking for is that all gifts have a useful life so that they aren’t instant waste or end up in a drawer that never opens. At the same time, they support the communities with which they work, “we buy the designs of Mexican artisans, we scan them to print them on our products and, in addition, they receive 15% of the sale of each product”, explained Michelle.

Sharon and Michelle Siano, founders of Bartons. Courtesy photo.

Establishing this business model with the early designers, a Guerrero family they wanted to work with, was difficult as the artisans were wary of this type of arrangement due to not-so-pleasant experiences they had. Bartons wants to collaborate with more causes, so he is currently working with a foundation that supports women scavengers and women deprived of their liberty to help them in their process of social reintegration.

In their early days, it was difficult for them to get high-end customers, until the Google Ads service became their first channel to attract business. During the interview, the Siano sisters recalled their first presentation to a company interested in their freebies and mentioned that what helped them too much not to be intimidated was the fact that they trusted their 100 products. % Mexican and for a good cause.

Today Bartons has created unique and special projects with Twitter, Sharpie, Bos-ke, Victoria147, Formula 1, among other companies; Likewise, the organic voice-to-voice channel has also been of great help to them in continuing to grow as a business, so much so that they already have their own printing machines.

It is from their website that you can view the projects they have carried out with these brands, in the case of being interested in their corporate or commercial gifts, Bartons is responsible for offering a local service to their customers, depending on what you are interested in. , the brand will personalize your gifts according to your budget. But, give a 50% advance to start production.

Photo: Courtesy of Bartons

During the pandemic, the first commodity companies cut back were gifts from partners, and many of the projects they had had disappeared. But, at the same time, they invest more in their customers to be present in their daily lives.

“Corporate clients came to tell us that they had employees who cried when they received their gift because it is very different from receiving something with the company logo, of which they made 200 identical, than to think of each person and give them something with your initials or your name, ”the sisters emphasized.

“Our main goal is that every product is made or designed for a cause or a vulnerable group,” said Sharon, co-founder of Bartons. This is a very representative aspect because they mention that their product goes well beyond the price, it gives Mexican designers a constant income that is not limited to their production capacity.

Courtesy of the Bartons

The creators of Bartons recommend having as much information as possible about their clients in order to approach them and give them very humane treatment. For Michelle and Sharon Siano, “being an entrepreneur is a constant challenge because you don’t know it will surprise you tomorrow, whatever you want to do you can achieve it if you are willing to sacrifice yourself and work hard,” they explained. .

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