The Toronto brand worn by Kelly Ripa has just opened its first pop-up in Yorkville

Located inside Yorkville Village Mall, local brand Numi’s first pop-up space joins other high-end boutiques, such as TNT, Via Cavour and Jacadi and exclusive labels from top Canadian and global fashion designers. , including Balmain, Isabel Marant, Kenzo, Yeezy, Victoria Beckham, Smythe, The Row and Brunello Cucinelli.

With the COVID-19 era ushering in more comfort in fashion, many brands are borrowing from the loungewear trend that has become a staple in wardrobes around the world, especially as hybrid work models are becoming the norm. Silk has become a staple fabric for designers looking to use durable, luxurious fabrics that don’t sacrifice style for function. Known for its lightweight feel and ultra-chic, subtle sheen, silk has the power to elevate any look, whether you’re heading to bed or heading to town. Canadian fashion brand, Numi is one of those cutting edge brands, launching a new collection of loungewear made from sustainable silk that shoppers can purchase in person at their new pop-up store.

In addition to being avant-garde, light and effortlessly trendy, the material is a must-have for brands looking to reduce their environmental impact. Why is silk better for the planet? It is a natural fiber that biodegrades. Additionally, the mulberries that support most silkworms require few pesticides or fertilizers and can be grown organically, requiring much less water than other popular textiles, such as cotton.

That being said, compared to some other natural fibers and even some synthetic fibers, silk still has a relatively large impact on the environment. Silk farms require large amounts of energy to control temperatures, and chemicals for cleaning and dyeing silk can impact the biodegradability of the fabric.

Regardless, demand is high for the fabric and its growing versatility for clothing, hair products and more has caught the attention of businesses in Toronto and beyond.

Global silk market forecast predicts that the market size will grow from $ 6,621.5 million in 2020 to $ 11,353.6 million in 2028, a notable compound annual growth rate of 7.1%.

While the new silk collection is the star of the show, the pop-up store will also include the brand’s flagship item – essential undershirts – coveted by celebrities like Kelly Ripa, in a variety of colors and styles. Numi is also planning several in-store events with other like-minded brands, including a monogram event with Ela Handbags and a partnership with Radford Studio, a skin care and beauty store next door.

“We are excited to provide an in-person experience for our customers where they can touch, smell and try our products,” said Numi Founder Michelle Shemilt. “Shoppers can expect to see the same thoughtful design, the same cutting-edge materials and the same commitment to sustainability that we bring to our products through the in-store experience. “

Drop by 55 Avenue Rd. Place to get a head start on your holiday shopping or simply browse the new collection in person through January 16.

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