What are flannels? Here’s everything you need to know about the fashion boutique’s arrival in Princes Street in Edinburgh
Here’s everything you need to know about the new addition to the capital’s busy shopping street.
Flannels is a luxury fashion retailer founded in Cheshire in 1976. There are now over 50 Flannel stores across the UK.
It was founded by Neil Prosser, who was its chief executive until 2017 when Flannels was acquired by the Fraser Group.
The Fraser Group also owns House of Fraser, Sports Direct, Jack Wills, GAME, Flannels, USC, Lillywhites, Evans Cycles and Everlast Fitness Club.
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Flannels sells high-end clothing for men, women and children, including clothing, footwear and accessories.
They also have a new beauty line, which launched last year. Make-up, fragrance, skincare and hair products will be offered in the new Princes Street boutique.
What brands will be offered?
Flannels offers clothes from many luxury designers, including Alexander McQueen, Gucci, Valentino, Yves Saint Laurent, Dior, Tom Ford, Versace, Burberry, Dolce & Gabbana, Jimmy Choo, Marc Jacobs, Hugo Boss and Prada.
They also sell clothes from Viktor and Rolf, Balenciaga, Paco Rabanne, Mulberry, Armani, Paul Smith, Vivienne Westwood, Alexander Wang, Stella McCartney and Michael Kors.
Other premium brands on offer include Calvin Klein, Tommy Hilfiger, Barbour, Ted Baker and Canada Goose.
High-end sportswear is also available, as Flannels stocks Adidas, Puma, Nike, Fred and Perry, Champion, Under Armor and Lacoste.
Their beauty range also includes luxury brands, such as Clinique, Charlotte Tilbury, Jo Malone, Kiehls, Laura Mercier, Mac, Mario Badescu, Morphe and Urban Decay.
Flannels mainly sells luxury items, so it is more expensive than most high street clothing stores.
Most women’s and men’s clothing starts at around £50, however, some of the designer items on offer cost up to £4,000.
Are there other Flannels stores in Scotland?
West Lothian shoppers won’t have to travel to Edinburgh, as there is already a Flannels store in Livingston.
The luxury retailer is also located in Glasgow.